One of the last conversations I had at Northern Voice was with Michael Klassen, and it was about how Microsoft had completely forgotten about the end-user. Sure, maybe they spent five years working hard to make a new OS that they hoped everyone would like, but the user-experience just isn’t there. Which is really the prime area where Apple excels — they listen to the end user, and make the experience simple and productive. Other companies simply want to focus on the “how” and not the “why”. Having a really elegantly coded application with a crappy user interface is just a waste of ...