I've been involved with a few projects lately where the company doing the hiring has brought on special SEO consultants for the purpose of optimizing the SEO of a particular site. I know for a fact that many web companies look at SEO like it's the proverbial cash-cow, so I'm really curious to understand just what it is that SEO specialists are doing. And while doing a search for that, I came across this website, that I thought interesting. First, I'm going to exclude black-hat SEO, because I don't think it's ethical, and it's definitely something I never want to be involved in. At a personal level, ...