The Importance of a Personal Brand

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Up until about a year ago, I used to comment entirely using the name "Duane". There wasn't really any big motivation for doing so, it was simply something I was used to doing from my old IRC chats. At one point though, I realized that it seemed a bit weird leaving big, technical comments on web-sites but not having my name associated with them. At the bare minimum, it felt like it lessened the impact of what I wrote if I use only my first name, or if used an alias. After a year of going by "Duane Storey" pretty much everywhere I write or comment, I can say that without a doubt ...