New Form Of Media?

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I was reading a quote by Donald Rumsfeld this morning: Private media does not get up in the morning and say what can we do to promote the values and ideas that the free Western nations believe in? It gets up in the morning and says they're going to try to make money by selling whatever they sell... The way they decided to do that is to be dramatic and if it bleeds it leads is the common statement in the media today. They've got their job, and they have to do that, and that's what they do. We need someone in the United States government, some entity, not like the old USIA . . . I think this agency, ...